How to Create a Shopify Store for Selling Resell Rights Products: Best guide 2025.

If you’re already familiar with our previous posts on how to sell digital products on Etsy and eBay, then you know we’re all about helping you tap into profitable platforms for digital product sales. Both Etsy and eBay are well-known marketplaces that offer powerful opportunities for creators and resellers, especially regarding digital goods like eBooks, templates, and printables.

But while those platforms give you access to existing buyer traffic, they also come with limitations, like competitive listings, limited branding control, and seller fees, and that’s where Shopify comes in.

In this comprehensive guide, we’re taking a deep dive into how to create a Shopify store for selling resell rights products—whether you’re working with PLR (Private Label Rights), MRR (Master Resell Rights), or RR (Resell Rights) content. Shopify allows you to build a fully branded, scalable eCommerce store you control from top to bottom. You set the prices, you own the customer list, and you’re not competing directly within a marketplace.

We’ll walk you through everything a complete beginner needs to know—from understanding how Shopify works, to setting up your store, managing payments, listing resell rights products properly, and following best practices to ensure long-term success. Whether you want to flip done-for-you digital products or create high-converting bundles to increase your income, this guide will give you a solid foundation to get started the right way.

By the end of this post, you’ll have the clarity and confidence to launch your very own Shopify digital store—plus insights on tools and apps to help you grow faster and sell smarter.

What is a Shopify Store?

Shopify is a Canadian-based e-commerce platform that was officially launched in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. The idea for Shopify came about when the founders tried to start an online snowboard store called Snowdevil. They quickly discovered that existing e-commerce software at the time was clunky, expensive, and difficult to use. So instead, they decided to build their own.

That solution became Shopify, and it has since evolved into one of the leading e-commerce platforms globally, powering millions of online stores in more than 175 countries.

As of today, Shopify has achieved several major milestones. It went public in 2015, and by 2021, it had become the second-largest e-commerce platform in the U.S. after Amazon. Shopify stores have collectively generated over $700 billion in sales. The platform has also partnered with major players like Facebook, Instagram, TikTok, Amazon, and Walmart, making it easier than ever for merchants to sell everywhere online.

A Shopify store is simply a website(digital store) powered by Shopify that allows individuals or businesses to sell products online. You don’t need to be a web developer or a design expert to build one—Shopify makes it beginner-friendly by offering customizable templates, drag-and-drop editing, and built-in tools for selling, shipping, and marketing.

Think of a Shopify store as your digital storefront. Instead of renting a physical space in a mall, you rent a virtual space where customers from all over the world can visit, browse, and buy your products 24/7. You can sell physical items, digital downloads, subscriptions, or even services—all from one simple dashboard.

Whether you’re selling handmade crafts, print-on-demand clothing, dropshipping items, or managing an inventory-based business, Shopify gives you the tools to do it efficiently.

How Shopify Works: How to Create a Shopify Store for Selling Resell Rights Products

Shopify is a hosted platform, which means everything is taken care of for you—hosting, security, software updates, and even domain registration if needed. When you sign up, you get access to a dashboard where you can manage products, process orders, customize your store design, and set up payment gateways.

To get started, you choose a plan that fits your budget and business size. Shopify offers a 3-day free trial (sometimes extended through deals), and after that, pricing starts at a beginner-friendly rate with more features available as you scale.

You can select from a variety of free and paid themes to design your store, upload your product photos and descriptions, set prices, and organize items into collections. Once that’s done, you’re ready to launch and start selling.

How Payments Work on Shopify

One of the biggest conveniences of Shopify is how it handles payments. It offers its built-in payment processor called Shopify Payments, which allows you to accept credit cards, Apple Pay, Google Pay, and more, without needing a third-party service like PayPal or Stripe (though you can still use those too).

Transactions are processed directly through your store, and funds are usually transferred to your bank account within a few days. You can also customize tax settings, shipping rules, and manage international payments if you’re selling globally.

Shopify also supports over 100 different payment gateways, so if you’re selling in a country where Shopify Payments isn’t available, you still have plenty of options to choose from.

Key Features That Make Shopify Stand Out

Shopify isn’t just a storefront—it’s an entire ecosystem. It includes everything you need to run an online business successfully. There’s an app store with thousands of integrations that let you add features like email marketing, inventory management, upselling tools, live chat, customer reviews, and more.

For SEO, Shopify is well-equipped with built-in tools to help your store rank on Google. You can edit meta titles and descriptions, customize URLs, add alt text to images, and even create blogs to drive organic traffic.

On top of that, Shopify provides detailed analytics and reports so you can monitor sales, traffic sources, conversion rates, and customer behavior—all from your dashboard.

What You Should Know Before Using Shopify

Before you dive into creating a Shopify store, there are a few important things every beginner should be aware of.

First, while Shopify is incredibly user-friendly, there is still a learning curve—especially when it comes to setting up your shipping settings, understanding taxes, or customizing themes. The good news is that Shopify’s support team is available 24/7, and there’s a massive online community full of tutorials and forums to help you out.

Second, although Shopify is packed with features, many advanced capabilities (like email marketing automation or advanced reporting) require third-party apps or upgrading to a higher-tier plan. Some of these apps come with extra costs, so it’s wise to budget a little extra beyond the monthly subscription.

Also, if you plan to scale your business, Shopify has options like Shopify Plus, designed for high-volume brands, and Shopify POS (Point of Sale) for those who want to sell in person as well as online.

Lastly, it’s important to approach your Shopify store like a real business. Success doesn’t just come from launching a site—it comes from consistently working on your product offerings, branding, marketing strategies, and customer service.

How a Shopify Store Operates

Understanding how a Shopify store works is essential before launching your own online business, especially if you plan to sell digital or resell rights products. Shopify simplifies the entire process of setting up an e-commerce store, from design and payment integration to marketing and order fulfillment. But to fully grasp its power, it’s important to walk through each function it offers and how they work together behind the scenes.

When you first create a Shopify store, the journey begins with setting up the look and structure of your online presence. Shopify offers a library of themes, both free and paid, through its official Theme Store.

Once you select a theme that suits your brand and niche, you can customize it using Shopify’s intuitive drag-and-drop builder. This tool allows you to adjust layouts, add or remove sections, insert banners, change fonts, apply your brand colors, and upload your logo, giving your store a unique identity that matches your business vision. Even if you have no background in web design, this step is highly accessible.

Once your design is in place, the next stage is product management. Shopify allows you to upload products individually or in bulk using a CSV file. If you’re selling physical goods, this includes adding SKUs, pricing, and inventory counts. But if you’re selling resell rights products, such as PLR eBooks, digital courses, templates, or graphic packs, then the process is a bit different.

Instead of dealing with inventory, you’ll upload digital files like PDFs, ZIP folders, or videos directly to the product listing, and include any relevant license information in the product description. You can also organize your products into categories or collections, which helps your visitors easily browse by type, niche, or use case.

After your products are uploaded, the next vital component is payment integration. Shopify supports a wide array of payment gateways. Its in-house option, Shopify Payments, is especially attractive because it eliminates third-party transaction fees and streamlines payouts. If you prefer, you can also connect to PayPal, Stripe, or even accept cryptocurrencies using third-party apps.

For those who operate in markets where digital payments aren’t as dominant, Shopify also gives you the option to enable manual payment methods like bank transfers or cash on delivery. This flexibility ensures that you can cater to a global audience.

Once you start receiving orders, Shopify’s dashboard becomes your control center. You can view all orders as they come in, check payment status, and fulfill them directly from the admin panel. For physical products, this might involve shipping and tracking, but for digital goods, Shopify handles fulfillment through apps like Digital Downloads, SendOwl, or Sky Pilot. These apps automatically deliver secure download links to your customers once their payment is confirmed. That means no manual follow-ups or file sharing—Shopify handles it for you, saving time and reducing human error.

Beyond product fulfillment, Shopify provides powerful tools for marketing and SEO. It includes a built-in blogging platform so you can write content that ranks in search engines and drives organic traffic to your site.

You can optimize every product and page with unique meta titles, descriptions, and keywords. You can also integrate marketing tools to run email campaigns, display retargeting ads on Facebook and Instagram, or promote your products on Google Shopping. Shopify even supports affiliate marketing through third-party apps, making it easy to set up a partner program to drive more sales.

As your store grows, analyzing its performance becomes crucial. Shopify offers real-time analytics on your sales, customer behavior, traffic sources, and more. You can view dashboards showing how well specific products are performing, which marketing channels are bringing in the most traffic, and where your customers are located. For more advanced tracking, you can connect your store to Google Analytics and gain deeper insights into your visitors’ journey and conversion rates.

Overall, Shopify operates like a full-service e-commerce engine. It handles everything from storefront creation and payment collection to product delivery and business analysis, allowing you to focus more on growing your brand than on managing technology.

How to Create a Shopify Store for Selling Resell Rights Products

If you’re interested in selling resell rights products, such as PLR content, digital eBooks, online courses, templates, or stock assets, Shopify is one of the most efficient platforms you can use. It allows you to automate the selling process, deliver products instantly to customers, and keep track of everything in one place. Here’s a complete, vivid walkthrough of how to launch your Shopify store from scratch, specifically for resell rights products.

The first step is to create an account on Shopify. Visit the official website and sign up for a free 30-day trial. Shopify will ask you for some basic details, such as your email, desired store name, and business information. Once you create your account, you’re taken into your store’s dashboard, where everything begins.

Next, you’ll need to choose the design of your store. Head over to the Theme Store and pick a theme that suits your digital product niche. Some themes are minimalist and professional, perfect for eBooks and courses, while others are more dynamic and better suited for template packs or design bundles. After selecting your theme, you can customize it using Shopify’s visual builder.

This is where you adjust the layout, insert your banners or hero image, and build the homepage experience your visitors will see. Don’t forget to upload your branding assets, such as your logo, favicon, and preferred color palette, so the store has a professional and cohesive appearance.

Once your store looks the way you want it to look, it’s time to add your products. For each digital product, go to the Products tab and choose “Add product.” Here, you’ll enter the product name, a compelling description, and upload a product image or mockup to showcase it visually. For resell rights products, it’s essential to be clear in the description—mention what the customer is buying, the format of the file, and what rights they are getting (for example, PLR, MRR, or RR).

This builds trust and avoids confusion. Then, upload the file or connect it through a digital delivery app. Before saving, uncheck the option that marks the item as a physical product. This tells Shopify that shipping and inventory tracking are not needed.

Since Shopify does not deliver digital files natively out of the box, you’ll need to install an app to handle this. Shopify offers its free app called Digital Downloads, which attaches files to products and delivers them automatically when a customer completes a purchase. Alternatively, you can use more robust tools like SendOwl or Sky Pilot, which allow for multi-file delivery, license key generation, and video streaming. Once the app is installed, return to your product page and attach the file you want to deliver. Test it to ensure it works smoothly.

After the product is ready, move on to configuring your payment options. Inside your dashboard, go to the Payments section under Settings. Here you can activate Shopify Payments to begin accepting credit card payments instantly. This method is easy to set up, fast, and ideal for most users. You can also enable PayPal, which is a trusted global processor. If you want to offer additional options like cryptocurrency or local payments, some apps can integrate these gateways too.

At this point, it’s essential to prepare your store for launch by adding the necessary legal pages. Shopify allows you to create Privacy Policies, Refund Policies, and Terms of Service using editable templates. For resell rights products, you may also want to create a separate License Agreement page that outlines how the buyer can use, edit, or resell the content they purchase. These pages can then be linked in your footer or menu navigation.

Before you go live, it’s wise to test the checkout process. Shopify offers a test mode where you can simulate transactions without spending real money. This allows you to verify that your products deliver correctly, payment methods work, and confirmation emails are being sent. This step ensures a smooth experience for your first real customer.

With everything in place, go to your account settings and choose a subscription plan. Shopify offers several tiers, but the basic plan is usually sufficient for digital product sellers who are just starting out. Once your subscription is active, you can remove the password protection from your storefront, making your site publicly accessible.

After your store is live, your focus shifts to attracting customers. Start by writing blog posts optimized for SEO, targeting keywords that relate to the PLR niche or the problem your product solves. You can also integrate email marketing platforms like Shopify Email or Klaviyo to build a subscriber list and send newsletters or product launches. If you’re ready to scale faster, you can run paid ads on platforms like Facebook, Instagram, or Google Shopping. Many digital sellers also create affiliate programs using apps that allow influencers and marketers to promote their products in exchange for a commission.

Launching a Shopify store for resell rights products is not only possible, but it’s an incredibly powerful way to generate recurring income. Once your products are uploaded and systems are in place, your store can run almost automatically, delivering products around the clock while you focus on promotion, content creation, or even building your next digital product.

Best Practices for Selling Resell Rights Products on Shopify

When building a Shopify store focused on digital products like PLR (Private Label Rights), MRR (Master Resell Rights), or RR (Resell Rights), following key strategies can greatly improve your results and customer experience.

First, your product pages need to do more than just list a title and price. A high-converting product page should showcase what the buyer is getting, using appealing mockups and well-written descriptions that emphasize benefits over features.

Instead of simply saying “eBook on Instagram Growth,” explain how the buyer will be able to grow a following, attract paying clients, or even resell the book under their brand. Visual mockups—like 3D eBook covers or laptop screens showing the product in use—can significantly improve click-through rates and conversions. Pair these with clear, trust-building calls to action like “Download Instantly” or “Start Selling Today.”

Offering bundled products is another smart strategy for increasing average order value. For example, combining multiple related products into a single offer, such as a “Business Startup Toolkit” that includes templates, guides, and checklists, creates more perceived value. Buyers are more likely to make a purchase when they feel they’re getting a great deal. Bundling also makes your store stand out from competitors who may only sell individual items. Shopify apps like Bundle Bear or Bundler can automate and simplify this process, making it easy to structure compelling offers that bring in higher ticket sales.

Clarity on licensing is critical in the resell rights niche. Always specify the license type—whether it’s PLR, MRR, or RR—on every product page. This helps build trust with your customers and ensures they understand their rights regarding how they can use, edit, or resell the product. Include license details within the product description and FAQ section, or even as a downloadable PDF. Adding visual labels or small icons next to product listings, like “Editable” or “Includes Resell Rights,” can also help shoppers make quicker and more confident purchase decisions.

Keeping your store fresh with regular product updates is essential. New products not only keep existing customers coming back for more, but they also help your site rank better in search engines due to consistent content changes. Aim to release new products weekly or bi-weekly, and consider offering themed collections or seasonal bundles. Announcing these updates through your email list or social media channels will give your audience a reason to stay engaged and revisit your store regularly.

Finally, using upsell and cross-sell strategies is a proven way to boost revenue per visitor. Upselling involves encouraging a customer to purchase a premium version of a product, while cross-selling presents related items that complement what they’re already buying. For example, someone buying a PLR fitness guide might also be interested in an editable meal planner or a health-focused Canva template. Shopify apps like ReConvert, CartHook, and Zipify OneClickUpsell are built to automate this process and make it easy to boost cart value with minimal effort.

By applying these best practices, you can create a Shopify store that not only looks professional but also performs exceptionally well. Whether you’re just getting started or looking to scale, these strategies will help you succeed in the competitive world of selling resell rights products online.

Conclusion

After going through this in-depth guide, you now have a clear roadmap for launching your own Shopify store to sell resell rights products. From setting up your store, understanding licensing, and listing products effectively, to implementing best practices that increase conversions and revenue, you’re well on your way to starting a profitable digital product business.

If you’re looking for a platform that’s powerful yet beginner-friendly, flexible yet secure, and built to help you scale, then Shopify is an excellent choice. It gives you everything you need to create a professional online store—even if you have zero technical experience. The drag-and-drop builder, powerful integrations, and customizable templates make it easy for anyone to launch and manage an online store without writing a single line of code.

Since its launch in 2006, Shopify has evolved from a simple online storefront solution into a global e-commerce powerhouse. Today, it powers over millions of businesses in more than 175 countries, including some of the fastest-growing e-commerce brands in the world. Whether you’re starting a side hustle, building your very first brand, or transitioning an existing business online, Shopify gives you the infrastructure, tools, and support to build something scalable and sustainable.

And here’s some good news to get you started the smart way: We’ve partnered with Shopify to offer you an exclusive discount on your first plan. It’s a budget-friendly way to begin your e-commerce journey and test the waters with minimal risk.

Ready to start selling?
Then your next step is to source high-quality digital products that stand out.

We highly recommend checking out Resell Rights Empire—a platform where you can find premium, well-curated, and unique PLR products that are perfect for resell. These products are carefully selected to give you an edge in a crowded marketplace, whether you’re selling eBooks, digital courses, templates, or toolkits.

With Shopify’s powerful platform and Resell Rights Empire’s quality digital assets, you’re not just launching an online store—you’re launching a brand, a business, and a long-term income stream.