How to Sell PLR and Resell Rights Products on Etsy & eBay 2025: The Best Way.

How to Sell PLR and Resell Rights Products on Etsy and eBay might sound like a complicated process, but trust me, it’s not as overwhelming as it seems once you get to know the basics.

If you’ve ever wanted to earn a passive income from the comfort of your home, working on your laptop or mobile phone (maybe even from a cozy café or couch), then PLR and resell rights products could be your golden ticket. Whether you’re just starting as a beginner, running a side hustle, or trying to diversify your income streams, this guide is for you.

In this article, we’ll walk you through the step-by-step process of how to sell PLR and resell rights products on Etsy and eBay, two of the world’s biggest online marketplaces. We’ll break down the differences between these platforms, highlight the advantages of using each, and show you how to make the most of your listings. But before we get into the “how,” let’s talk about the “what.” We have already covered extensively in our other article about PLR and resell rights products, but for anyone new to this space, you might be asking

What Is PLR (Private Label Rights)

Before we dive into the actual steps of how to sell PLR and resell rights products on Etsy & eBay, it’s important to first understand what PLR is and why it has become such a powerful tool for digital entrepreneurs looking to create passive income.

PLR, or Private Label Rights, refers to digital products that are created by someone else but come with special rights that allow you to edit, rebrand, and resell them as your own. In simple terms, it’s like buying a product that’s already made, customizing it with your logo, name, and unique touches, and then putting it back on the market under your brand. You keep 100% of the profits without having to start from scratch.

These digital products come in a variety of formats. Some of the most common include ebooks, checklists, planners, workbooks, templates (like Canva or PowerPoint files), online course materials, presentation slide decks, and even printable designs. This flexibility makes PLR a great option for anyone looking to sell value-packed products quickly and with minimal upfront effort.

You might also come across variations of PLR, such as Master Resell Rights (MRR) or Resell Rights (RR). These licenses allow different levels of resale permissions. For example, some products can be resold as-is, while others allow you to pass on the resale rights to your buyers. If you’re not sure which type to choose or how to use them, we’ve broken that down in detail in this comprehensive guide.

Now, while PLR products can give you a huge head start, the key is to use high-quality resources. There are hundreds of PLR websites on the internet, but not all of them offer content worth your time or your customers’ trust. Poorly written or outdated PLR can damage your credibility and lead to bad reviews or refunds.

 If you want to stand out and build a sustainable digital product business, you need high-quality PLR content that can be easily customized, looks professional, speaks to the needs of your target market, and stands out.

That’s why we highly recommend checking out our curated selection of ready-to-sell PLR resources here:
Explore our PLR Product Library

You’ll also want to understand the different types of resell rights and how each can affect your ability to sell, and for that, we’ve got two helpful companion posts for you: Passive Income with Resell Rights: A Beginner’s Guide and Understanding Digital Products & PLR Licensing

These posts cover the basics of PLR, MRR (Master Resell Rights), and RR (Resell Rights) and will help you choose the best type of product for your Etsy or eBay store.

What Is Etsy?

Etsy is a global online marketplace that connects creative entrepreneurs with customers looking for unique, handmade, and vintage items. Launched in 2005, Etsy started as a platform for artists and crafters to sell handmade goods, but it has grown into a powerhouse for all kinds of digital products, including printables, planners, templates, and even PLR (Private Label Rights) content—as long as it’s properly customized and follows Etsy’s guidelines.

These have allowed Etsy to grow into a multi-billion-dollar e-commerce platform with over 96 million active buyers and sellers from almost every corner of the world.

What sets Etsy apart is its niche focus on creativity, personalization, and design. Buyers come to Etsy because they want something special—whether that’s a custom wedding invitation, a digital budget planner, or a uniquely designed resume template.

Over the years, Etsy has celebrated key milestones such as. Going public in 2015 with a valuation of over $1.8 billion, reaching over 90 million active buyers globally, becoming one of the go-to platforms for creative digital entrepreneurs, not just handmade sellers

Unlike marketplaces like Amazon or eBay, Etsy thrives on visual storytelling, personal branding, and seller authenticity. This makes it a fantastic place for selling branded PLR products—like Canva templates, journals, digital planners, and workbooks—after giving them your unique touch.

Etsy supports digital file delivery, meaning once a customer buys your product, the file is automatically delivered—saving you time and making the process seamless.

But here’s the key: Etsy has strict rules about originality and copyright. You can’t just upload generic PLR content and sell it as-is. You need to rebrand, edit, or add creative value to make it compliant with Etsy’s policies and stand out from the crowd.

In short, Etsy is a visual, story-driven marketplace that rewards branding, creativity, and originality—making it an amazing platform for entrepreneurs who want to transform PLR products into polished, sellable assets.

Why Etsy Is Great for Selling PLR and Resell Rights Products

If you’ve ever searched for handmade jewelry, unique digital prints, or personalized planners online, chances are you’ve stumbled upon Etsy. But what many people don’t know is that Etsy has quietly become one of the best platforms to sell PLR and resell rights products, especially if you know how to position and brand your digital goods well.

So, why should you consider Etsy when thinking about how to sell PLR and resell rights products on Etsy & eBay?

One major reason is that Etsy is buyer-ready. The platform isn’t just another marketplace; it’s a destination. People come to Etsy to discover and buy—not just to browse. That means when you list a rebranded PLR product, like a printable journal or a planner template, you’re placing it right in front of potential customers who are already looking for it.

Etsy’s focus on digital downloads also makes things easier. Once your product is listed, buyers can purchase and instantly download the files. No shipping, no packaging, no handling logistics. It’s passive income at its finest.

And let’s not forget the SEO power of Etsy itself. With a bit of smart keyword usage, your digital product listings can show up in both Etsy’s internal search engine and even in Google results—bringing in organic traffic without you needing to run ads.

How to Sell PLR and Resell Rights Products on Etsy — A Step-by-Step Guide

Selling PLR (Private Label Rights) and resell rights products on Etsy can be a smart and sustainable way to build a digital income stream. However, doing it the right way is essential—not only to stay compliant with Etsy’s policies but also to build a trustworthy, successful storefront that stands out in a growing marketplace.

#1. The first step in your journey begins with understanding Etsy’s rules. Etsy values creativity and originality, so it doesn’t allow the resale of unaltered digital products—especially those you didn’t create yourself. This means you cannot simply upload a PLR product “as is.” Instead, Etsy requires that you significantly modify or customize the content, giving it a fresh and unique identity that reflects your own branding or business persona.

#2. Once you understand the importance of originality, the next step is sourcing high-quality PLR content. There are countless PLR providers online, but many offer low-quality products that can damage your credibility. It’s best to work with trusted platforms like Resell Rights Empire, where the products are editable, well-designed, and come with clear usage rights such as commercial use, PLR, or Master Resell Rights. When choosing your product, go for something within a niche you’re comfortable with. Whether it’s digital planners, business kits, ebooks, or social media templates, selecting a niche you understand makes it easier to rebrand and market the product later on.

#3. After choosing the right PLR product, the next and most important step is customization. Rebranding transforms the product from generic to unique. You should begin by modifying the design—change the cover image, adjust the fonts and colors, and personalize it with your branding elements, such as your business logo. Edit the text to reflect your tone, add additional value if possible, and restructure it to suit your audience. You could even bundle a few related products together to create a more attractive offer. The goal here is to make your product look like it was created by you and specifically tailored for your ideal customer.

#4 With your product ready, it’s time to set up shop on Etsy. Visit Etsy’s seller portal and create an account. Choose a shop name that resonates with your niche or reflects your brand. You’ll then be asked to complete your profile by adding payment and billing details, location, and preferred currency. To give your shop a professional touch, design a shop banner and logo—this helps build trust with potential buyers.

#5. Next, prepare your digital files for upload. Etsy allows sellers to deliver digital products instantly, so your product needs to be in the appropriate format—typically PDF, PNG, JPG, or a compressed ZIP file. If your product includes a Canva template or a cloud-hosted file, you can insert the link into a PDF instruction guide. You should also include a clear license document stating what the buyer is allowed to do with the product, such as personal use, commercial use, or resell rights. Organizing your files properly at this stage prevents confusion and improves the customer experience.

#6. Once your product is ready for delivery, the next step is listing it on Etsy. This is where you’ll need to apply your SEO strategy. Use keyword-rich titles like “Editable Canva Daily Planner for Coaches” or “Self-Care Journal Printable – PLR Digital Product.” Write a detailed and persuasive product description that outlines what the product is, who it’s designed for, what’s included in the download, how the buyer can use it, and any licensing details. Tag your product with relevant keywords so it shows up in Etsy search results. High-quality images are crucial at this stage. Consider creating mockups of your digital product using tools like Canva or SmartMockups so potential buyers can visualize what they’re purchasing.

#7. Pricing your product correctly can be the difference between making a sale or being overlooked. Start by researching similar listings and price yours competitively. Keep in mind the value you’ve added through customization, bundling, and branding. A well-designed digital planner, for example, can range anywhere between $7 and $35, depending on its depth and licensing rights. You can also run occasional discounts or offer coupons to encourage early sales and attract repeat customers.

#8. After listing your product, promoting it off Etsy becomes important for long-term success. Platforms like Pinterest are powerful for driving traffic to Etsy stores, especially if your product is visually appealing. You can also share your product on Instagram or TikTok, create blog posts related to your niche, build an email list, or even run ads. A great strategy is to offer a lead magnet—such as a free mini-version of your product—in exchange for email subscriptions. This builds your audience and gives you a direct marketing channel for future product launches.

#9. As orders start to roll in, focus on delivering a top-tier customer experience. Etsy favors shops with positive reviews and fast response times, so always be polite, helpful, and professional in your communication. If a buyer has trouble downloading a file or doesn’t understand the licensing terms, walk them through the process with clarity. After a successful transaction, you can also politely request that they leave a review—this helps build credibility for future buyers.

#10. Finally, once your first few products are live and performing well, scale your shop. Add more listings that complement your existing products, create seasonal or themed offers, and explore bundling opportunities. Stay active on the platform by tweaking your descriptions, updating images, and analyzing which keywords are converting best. Etsy’s algorithm favors shops that stay engaged and continuously improve their presence.

Selling PLR and resell rights products on Etsy is not just about listing files—it’s about creating a brand, building trust, and offering real value to a specific audience. With the right approach, you can turn your Etsy store into a passive income engine that runs around the clock.

Advantages to Selling PLR and Resell Rights Products on Etsy

#1. Low barrier to entry: You don’t need a website to get started. Just create an account, set up your shop, and start listing products.

#2. Global reach: Etsy has millions of buyers from around the world, giving you access to a large, ready-to-buy audience.

#3. Built-in traffic: Etsy brings in the eyeballs, so you don’t have to worry about building an audience from scratch.

#4. Instant digital delivery: Once someone buys your product, Etsy automatically delivers it. No manual fulfillment is needed.

#5. Perfect for printables and templates: Products like planners, journals, digital stickers, and business templates (all of which can be PLR-based) thrive here.

Disadvantages to Selling PLR and Resell Rights Products on eBay

#1. Strict content policies: Etsy doesn’t allow just any PLR. You must rebrand and customize your products to meet Etsy’s originality and quality guidelines.

#2. Listing and transaction fees: There’s a $0.20 listing fee per item and a 6.5% transaction fee on each sale. While it’s affordable, it can add up.

#3. Competitive market: Because Etsy is popular, some niches are saturated. Standing out requires good branding, SEO, and presentation.

#4. Limited license types allowed: Etsy generally frowns upon selling resale licenses or PLR licenses as a product. Instead, list your rebranded product for personal or commercial use, not for reselling/relicensing.

What Is eBay?

eBay is one of the world’s largest online marketplaces, best known for its wide variety of products—both new and used—sold through auctions or fixed-price listings. Founded in 1995 by Pierre Omidyar, eBay started as “AuctionWeb” and was created for peer-to-peer sales. Since then, it has grown into a global e-commerce giant with over 135 million active users across more than 190 markets.

Unlike Etsy, which is centered around handmade and creative goods, eBay is a more open and versatile marketplace. You can sell virtually anything on eBay: from fashion and electronics to digital products like PLR (Private Label Rights) and resell rights content—as long as you follow their policies on delivery and licensing.

Over the years, eBay has hit major milestones. Processed over $70 billion in transactions annually, Introduced “Buy It Now” listings for instant purchases (not just auctions), Enabled global selling with shipping and payment integration, Allowed certain types of digital goods and downloads, such as educational courses, eBooks, and software (delivered off-platform)

What makes eBay a strong platform for PLR and resell rights sellers is its flexibility with licensing models. You can openly state that you’re selling a product with Master Resell Rights (MRR) or Resell Rights (RR) and even include the license file in your delivery. This makes it ideal for flipping digital products like templates, courses, software, or info bundles.

However, eBay doesn’t allow direct digital downloads on its platform for most categories. Instead, you deliver the files via email, Dropbox, Google Drive, or another external service after purchase. This is perfectly legal and acceptable, but it adds an extra step to the fulfillment process. With over 1.5 billion listings and nearly 135 million active users globally, it has grown into a massive marketplace for both physical and digital goods, including PLR and resell rights content

eBay is a massive, trusted, and flexible marketplace that gives digital entrepreneurs the freedom to sell PLR and resell rights products with fewer restrictions—especially when compared to more design-focused platforms like Etsy. It’s a fantastic option for sellers who want to reach a global, diverse audience and make the most out of ready-to-sell digital products.

Why eBay Is Great for Selling PLR and Resell Rights Products

This means that, unlike Etsy, you don’t necessarily need to heavily rebrand or edit every PLR product before listing it. If you’ve purchased a high-quality MRR product from a trusted source (like Resell Rights Empire), you can often sell it as-is—along with the license to resell it.

One of eBay’s biggest advantages is that it’s friendly to resell rights products—including Master Resell Rights (MRR) and Resell Rights (RR). While Etsy tends to be strict about originality, eBay allows you to clearly state that you’re selling a product with resell rights, as long as you follow their digital goods policy.

That opens up opportunities to flip high-value digital products with built-in resale value, making eBay a favorite for sellers who want to build bulk digital product stores.

eBay also caters to a broader audience. While Etsy tends to attract creatives, small business owners, and digital planning enthusiasts, eBay draws in people from all walks of life—which means your product could reach more varied niches, from self-help and business to tech, DIY, and education.

How to Sell PLR and Resell Rights Products on eBay — Step-by-Step.

Selling PLR and resell rights products on eBay offers a different kind of opportunity compared to Etsy. While Etsy thrives on handmade and creative digital items, eBay is a global marketplace known for its vast product diversity, including collectibles, electronics, and digital goods. It has a broad customer base with millions of active users, many of whom are searching for ready-made business resources, educational content, and unique digital products they can use, modify, or resell. If done correctly, selling PLR products on eBay can be a powerful income stream with far less creative pressure than platforms that require full branding and customization.

#1. Your journey to selling PLR products on eBay begins by setting up a seller account. If you already have an eBay account, you simply need to switch to a seller profile by adding your bank details and verifying your identity. If not, create a fresh account specifically for your business. Choose a seller name that reflects your niche or the type of products you intend to list. Unlike Etsy, eBay allows more flexibility when it comes to selling resell rights and PLR products—as long as you clearly state what’s included and follow eBay’s digital goods policy.

#2. Once your account is set up, the next phase involves sourcing high-quality PLR or resell rights products that are allowed on eBay. It’s important to avoid low-value or generic PLR files, which often lead to poor customer feedback. Focus instead on digital products that solve real problems—like business templates, self-help e-books, or niche-specific training courses. The Resell Rights Empire library is an excellent place to start, offering customizable PLR packages that include clear usage rights and editable formats. Whether you’re offering MRR products, PLR licenses, or simple digital downloads, make sure the license you have allows resale on marketplaces like eBay.

#3. With your product selected, you’ll need to prepare it for delivery. eBay does not support instant digital delivery like Etsy, but there are workarounds. One common method is to send the files manually through email after purchase, which many eBay sellers still use successfully. Alternatively, you can deliver a link to a downloadable file stored in a secure cloud location, such as Google Drive or Dropbox. To do this, create a simple instruction PDF that includes the download link and package it with licensing information. This ensures the buyer receives everything in a professional and organized format, and you remain compliant with eBay’s policies.

#4. Creating the actual listing is where your product presentation and SEO skills come into play. eBay uses a powerful internal search engine, and optimizing your product title is crucial to getting seen. Think like a buyer: What would someone type if they were looking for your product? For instance, a title like “Business Start-Up eBook with Resell Rights | Instant Download PDF” combines the product type, license, and delivery format in one concise phrase. In your product description, be clear and honest. Outline exactly what the buyer will receive, how they will receive it, what they’re allowed to do with the product, and any additional bonuses you might be offering.

#5. Images also matter, even for digital products. Use mockups or visual covers to display the contents of your product—just like a physical item. You can create professional images using Canva or SmartMockups. These visuals help buyers understand the value of what they’re getting and increase your chances of making a sale.

#6. Next, you need to price your product strategically. Unlike Etsy, eBay allows for auction-based pricing or fixed-price listings. For digital products, it’s usually best to use the fixed-price format to maintain consistency. Consider the perceived value, how much customization you’ve added, and how comprehensive your offer is. Many resell rights products go for anywhere between $5 and $40, depending on the niche and license. Also, factor in the competition and ensure your product provides either more value or better presentation.

#7. After your listing goes live, be ready to manage your orders and communications. Since eBay doesn’t support automated downloads, it’s your responsibility to deliver the product quickly after purchase. Most sellers send the download link within 24 hours—or even instantly via autoresponder systems connected to their email. Prompt delivery not only satisfies the buyer but also boosts your seller rating. If a buyer has a question or requests more information about usage rights, be courteous, clear, and detailed in your response. Great customer service on eBay goes a long way in getting repeat buyers and positive feedback.

#8. Promoting your listing outside eBay can also increase visibility and sales. Share your eBay store on social media, integrate it into your blog or website, and build an email list where you can promote new products or exclusive bundles. The more traffic you drive to your listings, the more your visibility within eBay’s search algorithm improves.

#9. As your store grows, analyze which listings perform best. Pay attention to which product categories are generating consistent sales, which keywords are leading to more views, and what types of titles attract clicks. Use this data to improve future listings or even create your own PLR bundles using multiple products from your library.

#10. In time, you can scale your eBay store by increasing the number of listings, offering tiered bundles, or even launching seasonal digital products. For example, you could sell holiday-themed planners in Q4, business goal-setting kits in January, or back-to-school templates in August. eBay gives you the flexibility to experiment with pricing, packaging, and promotions, which allows you to test what works and optimize accordingly.

Ultimately, selling PLR and resell rights products on eBay isn’t just about listing files—it’s about understanding the platform’s ecosystem, providing real value, and managing your business like a pro. With consistent effort and the right product strategy, you can turn your eBay store into a reliable source of passive income that runs even while you sleep.

Advantages to Selling PLR and Resell Rights Products on eBay

#1. License-friendly: You can openly sell products with MRR and Resell Rights, which is often restricted on other platforms.

#2. Huge, diverse buyer base: Millions of global users search for digital and info products every day.

#3. Easy digital delivery: eBay allows instant delivery through email or third-party delivery systems (like Dropbox links, after purchase).

#4. Multiple formats: You can sell through auctions, fixed-price listings, or bundles.

#5. Less competition in PLR niches: While competitive in general, the PLR category is still growing, giving early sellers an edge.

Disadvantages to Selling PLR and Resell Rights Products on eBay

#1. Policy limitations on digital files: eBay does not allow digital products to be delivered through the platform itself. You’ll need to send download links via email or another delivery method, which requires some manual work or automation.

#2. Platform fees: While competitive, eBay still charges final value fees and listing fees depending on your category and seller level.

#3. Skeptical buyers: Because of eBay’s long history with resellers and info products, some buyers may be cautious. Building trust and credibility with detailed listings and quality branding is essential.

#4. Less design-focused: Unlike Etsy, eBay is more utilitarian. Your listings need to rely on strong copy and SEO, not just visual appeal.

Conclusion:

Selling PLR and resell rights products on Etsy and eBay can be a lucrative venture when done strategically. Both platforms offer unique advantages and appeal to different types of buyers. Etsy is ideal for those who want to build a brand and offer visually appealing, niche-specific digital products in a curated marketplace. On the other hand, eBay is a great fit for volume sellers, marketers, and those who want to leverage a broad, international audience without focusing too much on branding or design.

Understanding the strengths and limitations of each platform helps you make an informed decision—or better yet, create a presence on both for maximum exposure and income potential. Here’s a quick side-by-side comparison to help you decide which platform suits your business style best:

In the end, the best platform depends on your business model, the type of PLR products you’re offering, and how much effort you’re willing to invest in branding versus volume selling. Some digital entrepreneurs even use both platforms—branding their PLR products for Etsy and offering raw or lightly modified versions on eBay to capture different market segments.

Whichever route you choose, the most important factor is quality—offering high-value PLR products that solve real problems and deliver on their promise. When paired with clear licensing, great presentation, and a professional approach, selling PLR on Etsy or eBay can become a sustainable stream of passive income.